Business had to tell its story honestly, accurately, and openly in order to win public understanding and support. (Ivy Ledbetter Lee, the most famous of the public relations practitioners in New York early 1900)
Business had to tell its story honestly, accurately, and openly in order to win public understanding and support. (Ivy Ledbetter Lee, the most famous of the public relations practitioners in New York early 1900)
Do you know what makes a good advertisement?
There are: Clever, Interesting, Inspiring, Eye-catching, Powerful, Humorous, Shocking, Informative
Public relation is an art applied to a science - the art of communications applied to social science. (Edward Bernays, the preeminent figure in the field of public relations early 1900)
Public Relations - Its object is not to sell a product, but to produce a favorable image of a company and improve on it, if necessary. (Max K. Adler, one of the most experienced and best known of market researchers)
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